An oldie (2007) but a goodie:
“DC’s newest snowboarding video, Mtn.Lab 1.5 is set to release in early November, but already the video is making quite an impression among early viewers. Filled with riveting backcountry, big mountain and park footage mixed with DC comedy and fun, the video continues the dynamic progression of the Mtn.Lab Video series. Even with all the standout shred footage, one of the most gripping parts comes at the film’s ending when DC Co-founder and professional rally car driver, Ken Block shows up with his Subaru rally car for a never before seen session of snowboarding and rally car driving.
The session and all the exploits of the DC film can be found in the December issue of Snowboarder Magazine. Ken Block (in his rally car) and DC rider Torstein Horgmo grace the cover of the issue with a tandem jump captured at New Zealand’s Snow Park Resort. Ken and DC’s Snow Team filmed together at the resort’s main park on several existing obstacles and a custom built 55-foot tow-in kicker on flat ground to create a unique playground for the rally car and snowboarders alike. Ken then successfully jumped his car more than 70 feet, with snowboarders jumping beside him, creating the epic photo highlighted on the cover and sequences laid out in a multi-page photo feature in the magazine. Along with these images, readers can find commentary from Director Pierre Wikberg on the film’s creation and a double-sided pull out poster featuring two more photos of DC’s snowboard/rally assault on Snow Park, New Zealand.
“Snowboarding is fun, and it all comes through in this entertaining-as-hell movie,” said Annie Fast, Senior Editor of TransWorld SNOWboarding. “The entertainment factor doesn’t overshadow the gnarliness of a 120-foot 1080, Ken’s rally car moves, or Devun Walsh on his home turf—this movie sends it!”
A year in the making, Mtn.Lab 1.5 has developed into one of the most exciting films of the season. Despite the season’s poor snowfall that forced a title change from Mtn.Lab 2.0 to 1.5, the video captures all the best from the DC team at worldwide locations and at the infamous Mtn.Lab in Utah.
“The movie was insane to film for with too many good stories to remember,” said DC Pro Eddie Wall. “As far as the riding and the parts go it’s impossible to choose a favorite section…. well, obviously Ken (Block)’s part is the best, but besides that it’s impossible. The editing, skits, acting, locations, riding — incredible.”
DC’s Mtn.Lab 1.5 is set to release on DVD in early November 2007, and can be found at local snowboard shops worldwide. Visitors can also log onto dcshoes.com/snow for all the latest on the film, the team, DC products, photos and more.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.”
p.s. Ken Block has it madeDC Mountain Lab 1.5 - Trailer,